If you’ve ever enriched thousands of products, there’s always been one lingering question:
Is this actually working?
You might see traffic go up.
Maybe conversion improves over time.
Connecting that back to product data changes has largely been a shot in the dark without some heavy work in analytics tools. Until today. We’ve been working on delivering those exact insights tied to enrichment so you know the exact impact your changes have on traffic, conversion, and so much more.
Storefront analytics available inside Trustana
We’ve expanded our integration with GA4 to bring product-level performance data directly into your workflow.
No custom dashboards. No digging through reports. No waiting on someone else to pull the numbers.
You can now see how your product data is performing, right where you manage it.
What this actually gives you
This release gives you direct, actionable information on how your products are performing fro the category to SKU level. Instead of guessing what to work on next, you can now:
- See which products and categories are getting traffic
- Understand how users engage with product pages
- Track add-to-cart behavior and conversion signals
- Compare enriched vs non-enriched product performance
Everything is pre-configured. It just works once connected.
Why this matters
Most teams don’t struggle with doing enrichment.
They struggle with knowing where to focus.
Without performance data, it’s easy to:
- Treat every product the same
- Re-enrich large batches without clear priority
- Miss opportunities sitting in high-traffic, low-conversion products
Now, you can spot those gaps quickly.
High traffic, low engagement? That’s a content opportunity.
Strong engagement, low conversion? That might be something else.
Category performing well? That's a signal to invest more into what's working.
It turns enrichment from a task into a continuous improvement loop.
Built to fit how teams actually work
We kept this simple on purpose with the most requested reports already set up for you and event mapping that's flexible enough to match your unique storefront.
Beyond the out-of-the-box functionality this release provides, you'll get data updates daily in line with GA4 just by providing fully controlled, read-only GA4 access to Trustana.
You don’t need to be an analytics expert to use it.
What this unlocks
For a lot of teams, there is a missing piece between product data work and business outcomes. This release bridges the gap with clear visibility to:
- Measure the impact of enrichment over time
- Show simple before-and-after performance
- Prioritize work based on real data
- Align teams around what’s actually driving results
Better product data should lead to better performance. Now you can actually see it.
Get a demo of the release and understand how powerful a simplified approach to GA4 can be for your brand.
