Building the product data layer for AI commerce.

Trustana helps retailers, distributors, and brand owners turn fragmented product data into governed, AI-ready intelligence.

How we work

Unapologetically customer-focused

We are driven by creating value and delight for our customers every day, and we aim for impact - making a positive difference to society and global economies.

Always pushing further

We work on the edge of possibility and have the tenacity to be misunderstood. In searching for the best ideas, we challenge the status quo, take ownership and speak up. When challenged, we recognize the value is in the idea, not our ego

Invested in culture and teams

Performance is unlocked through valuing diversity, creating inclusion, respectful disagreement, and taking committed action.

Reimagining the power of data

We create opportunities for growth through data, providing a new wave of innovation based on access to information that is more holistic to an individual and/or entity. We are maniacal on quality and safety to protect customer data.

Embrace experimentation & build fast

We build and test our cold ideas fast, to solve real problems and create customer delight. Many of our experiments will fail, but if we’re not failing, then we are not trying hard enough or aiming high enough.

Our Mission & Purpose

Every company is becoming an AI company.

Commerce is shifting from human workflows to autonomous systems. Decisions that once required teams will increasingly be made by software.

But AI only works when the underlying data is structured, trusted, and governed.

Most product data today lives across fragmented ERPs, spreadsheets, PDFs, supplier feeds, and legacy platforms — making automation fragile and slow.

Trustana is building the product data infrastructure layer that makes commerce AI-ready.

We unify product data from any source, turn it into governed intelligence, and activate it across every channel, system, and agent — so companies can safely automate at scale.

Trustana is AI-ready from day one — and designed to help commerce organizations transition into an autonomous future with confidence

Seeded by Temasek, Trustana operates globally from Singapore across Asia Pacific, the ME and the US.