Consumer Electronics Marketplace Retailer Increases Onsite Engagement 2X with Superior Product Content

One of Southeast Asia’s largest electronics and home appliance retailers needed a better way to manage product information at scale for their e-commerce site and online marketplaces.

The Challenge

As more products were added to their substantial electronics and appliance catalog, managing content became more difficult. Manual processes were slowing down product launches and creating inconsistencies in product data across channels.

Several issues began impacting both operations and customer experience:

• Product listings lacked clear, detailed specifications required to support customer decision-making.
• Both the retailer’s own e-commerce platform and Lazada enforced highly structured fields, which took considerable time for teams to populate.
• Unscalable, manual content processes became a growing bottleneck that slowed catalog expansion.
• Maintaining consistency across thousands of SKUs became increasingly difficult as volume increased.

The retailer needed a solution that could reduce manual effort while improving content quality across channels.

The Solution

The retailer partnered with Trustana to replace their manual processes with a simple, structured enrichment workflow focused on three core elements:  

• Automated Enrichment - The retailer used Trustana to automatically fill in missing product details and standardize specifications for complex product categories, making product information complete and consistent. ‍
• Marketplace Mapping - Enriched data was mapped directly into Lazada’s listing templates. Required fields were filled automatically, reducing errors and speeding up listing on marketplace channels. ‍
• Operational Streamlining - All enrichment and mapping work was managed in the Trustana Portal, providing better visibility, clear standards, and repeatable processes.

With the innovative approach in place, teams were now able to improve product data quality at scale, streamline marketplace onboarding, and build a repeatable process for managing thousands of complex SKUs.

The Results

After implementing Trustana’s workflows, the retailer achieved clear improvements, including:

• Approximately 5,000 SKUs enriched and prepared for owned and marketplace channels
• Faster product onboarding through automated workflows
• Reduced time spent on manual content creation
• More complete and consistent technical specifications across product categories
• A +50% increase in time spent on product pages

With Trustana supporting behind the scenes, this electronics and home appliance retailer can grow their catalog without increasing workload, meet the demands of e-commerce marketplaces where they sell online, and increase engagement by improving the customer experience.