From Months to Weeks: How a Retail Pharmacy Chain Accelerated Its E-commerce Website Launch

Following a successful launch in a new international market, this retailer’s digital team transformed a manual, months-long onboarding process into an automated operation. With complete, consistent data and full image coverage, the organization accelerated launch readiness at scale and laid the foundation for continued international growth.

Company Overview

• Company: Global Pharmacy Retail Chain
• Headquarters: International
• Year of Founding: Undisclosed
• Business Model: Retail & E-commerce
• Key Offering: Health & beauty, wellness, and personal care products

The Challenge

This global discount pharmacy chain offering affordable health, beauty and personal care products was undergoing rapid international expansion when the team decided it was time to launch an e-commerce store in one of their fastest growing markets. The goal was simple: to make thousands of products available quickly and easily.

However, getting thousands of SKUs online was a complex and time-consuming task. Product information was messy and incomplete, and many did not have images. The team needed to get their product catalog online, with sufficient information to fulfill local regulatory requirements, within a tight timeline. But with a lean team, they could only get 60-80 products online per day. To meet the launch deadline, they needed a faster way to clean up product data and fill in any gaps in a highly scalable manner, without sacrificing accuracy or quality.

The Solution

This pharmacy retailer partnered with Trustana to streamline product onboarding and accelerate time-to-market for its digital storefront.

The project focused on four specific goals:

• Accelerating Throughput – Implement an automated process capable of enriching thousands of products automatically.

• Improving Completeness & Compliance – Achieve >95% product data completeness and ensure required product attributes (e.g., ingredients, dosage, warnings, and usage instructions) were consistently present to support compliant product listings.

• Enhancing Visual Quality – Provide image coverage across their growing catalog through automated enrichment and image association.

• Ensuring Platform Readiness – Ensure all outputs are Shopify-ready

With these critical elements in place, the team can manage thousands of new products every week and deliver a stellar online shopping experience as the business grows.

The Results

With an optimized SKU onboarding process, the team was able to increase their capacity from hundreds of SKUs to thousands, all while maintaining the accuracy and reliability that customers expect from the brand.

• 10,000 SKUs enriched in weeks, compared to 1,500–2,000 SKUs per month using the manual process. ‍
• >95% product data completeness and consistent attribute alignment across product categories. ‍
• 100% image coverage, giving every product a clear, accurate visual presence online. ‍
• Automated Shopify formatting, eliminating manual rework and reducing workload by over 75%.

By leveraging Trustana’s AI-powered product data platform, this forward-thinking retailer transformed a complex, manual process into an automated, scalable operation that delivered real impact.

"We had a huge project ahead of us: getting thousands of products to get online in just a few weeks for our e-commerce launch. The new process Trustana facilitated helped us get there faster than we thought possible. Everything is more consistent now, and our team can handle much more in less time."

— Adam Docrat, Senior IT Leader, Retail Pharmacy Sector