GLOBAL, 12 December 2023 – Global hybrid marketing company, Setoworks, has announced a strategic partnership with Trustana, a Singapore-based leading provider of product data management solutions, seeded by Temasek, a global investment company owned by the Singapore government.
This strategic collaboration between the two companies aims to provide globally-minded South Korean companies with convenient & cost-effective localization, local marketing services, and a systematic product data management system.
South Korean retailers & brands will be able to take advantage of Trustana’s AI-powered localization, content generation, and data syndication capabilities. Coupled with Setoworks’ expertise in crowdfunding organization, on/offline marketing and e-commerce operation service, customers can enjoy superior sales results when entering global markets.
Trustana's Customer Success Manager, Lee Jae Yun explained, "For Korean businesses with limited resources, our cloud-based software, Trustana Product Suite, allows centralized management of dispersed product information within a company without the need for server deployment and solution installation. It enables rapid overseas expansion through localizing product information with proprietary AI algorithms and provides support for creating specialized detailed descriptions for local marketplaces."
She added, "We will support the digital transformation of both large and small Korean brands and distributors and provide a solution that can reduce costs and time when expanding globally."
Koo Jun-hoe, Head of Strategic Marketing of Setoworks, emphasized, "For the successful international expansion of domestic and foreign companies, it is important to have a localized product and marketing strategy based on a proper understanding of local customers and markets."
He stated that Setoworks, with its strengths in providing global hybrid marketing services both online and offline, along with Trustana's AI-based product information localization and systematic product data management solution, will enable customers seeking to expand their business globally to expect more effectively increased sales in international markets.
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Setoworks provides a one-stop solution for launching products through crowdfunding and continuing sales through B2B, B2C, and D2C e-commerce on global platforms. Setoworks enables innovative products from Korean startups and small and medium-sized venture companies to be launched through global crowdfunding and cross-border commerce and to be continuously exported through local distribution and market development.
Seeded by Temasek in 2020, Trustana focuses on helping retailers, distributors and brand owners generate interoperable and enriched digital product identities, making it easier to provide superior buying experiences for customers, manage data internally, and share securely with trade partners.