Glossary

Product attributes are the foundation of digital product content. They are specific data points used to power search filters, product comparisons, marketplace listings, and AI-generated answers. Clear, accurate attributes improve product discovery, reduce customer uncertainty, and support better buying decisions.

In modern e-commerce systems, product attributes typically fall into three categories:

• Structured attributes – Standardized fields used for consistency and automation
• Factual attributes – Verified specifications based on reliable sources
• Intelligent attributes – AI-enhanced attributes that add context and relevance

Together, these layers ensure that product data is usable, trustworthy, and meaningful to AI search tools, generative engines, and individuals looking for more information on products for specific jobs to be done.