Useful terms everyone in retail and E-commerce should know.
An intelligent product attribute is a data field that is generated, enhanced, or interpreted using AI to provide deeper context, relevance, or personalization beyond basic facts. Intelligent attributes help AI understand how a product fits real user needs. This improves relevance in conversational search and recommendation systems, while allowing product content to evolve from “what the product is” to “why it’s right for the shopper.”
Example: