Glossary

Useful terms everyone in retail and E-commerce should know.

Intelligent Product Attribute

An intelligent product attribute is a data field that is generated, enhanced, or interpreted using AI to provide deeper context, relevance, or personalization beyond basic facts. Intelligent attributes help AI understand how a product fits real user needs. This improves relevance in conversational search and recommendation systems, while allowing product content to evolve from “what the product is” to “why it’s right for the shopper.”

Example:

  • Best Use: “Ideal for small apartments”
  • Compatibility: “Works with your Android device”
  • Performance Rating: “High efficiency for daily use”