Singapore — Graas, a Singapore-headquartered retail commerce AI specialist, today announced its acquisition of Trustana, an AI-native product data platform. Graas also announced a US$17M Series B fundraise led by LemmaTree (an investment firm founded by Temasek) with participation from Integra Partners, Tin Men Capital, The Xander Group, IncredWealth and Orzon.

The acquisition materially strengthens Graas' agentic platform by bringing product enrichment capabilities into its Commerce Knowledge Graph; the foundation on which its Agent Foundry deploys AI agents. The Commerce Knowledge Graph is now front and centre of Graas' agentic strategy - enterprise customers can connect their product data with their customer data, and launch agents that converse, recommend and sell; using text, voice and vision.

The combination also broadens Graas' customer base and geographic reach. Existing customers, including Schneider Electric, DKSH, Mars Wrigley, Puma, Victoria's Secret, Unilever, Canon, PI Industries and Haleon, will now be joined by leading multi-brand retailers like David Jones, Mitre10, Chemist Warehouse, and Toys"R"Us, strengthening Graas' presence across markets including Australia, Southeast Asia and the GCC.

"We want to thank the Trustana and LemmaTree leadership for trusting Graas with what they have built. When product, customer and inventory data live in a single ontology, agents stop answering questions and start driving sales, both in ecommerce and in general trade" said Prem Bhatia, Co-founder & CEO of Graas.

"We are incredibly proud of what the Trustana team has built. In Graas, we have found a strong growth accelerator for our product, our customers, and our people. We are excited about the opportunity to offer greater value to our global customer base," added Rebecca Xing, CEO of Trustana.

"We are excited to support Graas as it enters its next phase of growth. We believe the combined platform is well-positioned to help retail enterprises harness the full potential of agentic AI, and we look forward to supporting the team as they execute on this vision," said Glenn Gore, CEO of LemmaTree.

About Graas:

Graas (Growth-as-a-Service) is the System of Intelligence for Retail Commerce. It transforms an enterprise's fragmented commerce data into a Commerce Knowledge Graph that remembers, reasons and acts across every conversation, order, stock movement, invoice and ticket. Its Agent Foundry deploys AI agents that drive revenue online and offline; capturing orders, recovering lost sales, lifting baskets and pre-empting stockouts. The agents converse in multiple languages across text, voice and vision, drawing on over US$1 billion of live commerce transactions.

Founded in 2022 by Ashwin Puri and Prem Bhatia, and headquartered in Singapore, Graas serves leading enterprises across pharma, agrichem, FMCG, apparel, electrical and consumer durables. Learn more at www.graas.ai

About Trustana:

Trustana is a Singapore-based, AI-native product data platform that automates product content enrichment, unification, and activation for retailers and distributors globally. Founded in 2020, Trustana turns incomplete, unstructured supplier catalogs into clean, structured, search-ready product content. Trustana enables enterprise and mid-market businesses across Southeast Asia, Australia, the Middle East, the US and UK.

Learn more at www.trustana.com

About LemmaTree:

LemmaTree is an investment firm focused on partnering with visionary entrepreneurs globally to grow disruptive businesses. LemmaTree was founded by Temasek, a global investment firm headquartered in Singapore.

Learn more at www.lemmatree.com

‍