Glossary

SKU enrichment is the process of improving and completing the data tied to individual SKUs (stock keeping units) so each product variant is accurate, structured, and ready for e-commerce.

In simple terms, it turns raw supplier data into complete, usable product information that helps customers find, understand, and confidently purchase a product.

SKU enrichment typically involves:

• Filling in missing attributes (size, material, dimensions, compatibility)
• Standardizing formats across products and categories
• Enhancing product titles and descriptions
• Adding structured data for filters and search
• Improving product information for SEO and AI-driven discovery