One Product Platform: 50+ New Features, Infinite Possibilities

Trustana's centralized product platform helps brands and retailers efficiently onboard, manage and enrich products across online and offline channels.
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A Game-Changer in a Changing Economy

Today’s economy has resulted in new consumption dynamics – higher interest rates lead to reduced purchasing power, and customers are increasingly re-prioritizing their monthly expenditures. At the same time, brands and retailers face higher operating costs and uncertain supply chains.  

In this environment, brands and retailers must offer customers the right products on the right channels. Companies that fail to provide the right product information or adopt new channels may forfeit sales to agile competitors.  

That’s where Trustana’s unified product platform comes in. We serve as your centralized product hub, enabling you to onboard new products quickly and enrich and manage products across online and offline channels. We’ll help you exceed customer expectations, boost conversion to sales, and increase overall productivity.

Superior Product Experiences for Your Customers

All-In-One Product Info

Designed to catch the buyer’s eye – we help you assemble detailed descriptions and brand stories, rich visuals, nitty-gritty ingredients or materials, reviews, awards, labels... we could go on! Everything you need and more in one place.

AI-Powered Product Platform

We’re technology experts who know commerce. We harness AI into our commerce tools, automating content enrichment, translations, documentation, and more so that you can stay ahead of the competition.

Meet Customers Where They Buy

Everyone shops in different ways – from online delivery to in-person collections, from Tiktok Shop to GrabFood. Let Trustana help you ensure that your products are in all of the places where customers are buying.

Onboard New Products Faster

Stay relevant by selling the most in-demand products. We can help you bring onboard new suppliers in half the time. Need advice? Reach out to Trustana today to speak with one of our sourcing or compliance experts.

Better Together, Network, and Expertise

Reliable, high-quality trade partners make a huge difference in this industry. That’s why we have formalized our buyer network to help retailers discover the next bestseller. We strive to support your business to grow to new heights, and we are happy to share our insights & expertise in international trade, compliance, sourcing, and more. Whether you are an experienced retailer or the next award-winning brand, we offer you best practices and innovative solutions.

We heard your feedback – and we’re releasing over 50 new and improved features

  • Product Information Management: One source of truth for all your product data
  • Digital Asset Management: Centralized storage for all digital assets related to product information.
  • AI Product Descriptions: Create product descriptions that drive conversions and increase sales.
  • Data Import Wizard: Guide to simplify data import from various sources.
  • Intelligent Bulk Editing: Bulk edit product information with minimal effort and high precision.
  • AI Content Enrichment: Enrich product information with accurate details and engaging content.
  • Custom Attributes: Add unique product attributes to cater to specific needs.
  • Template Library: Wide range of pre-built templates for quick data formatting
  • Multi-Currency: Support multiple currencies for B2B customers operating in different regions.
  • Variant Management: Effortlessly manage product variants such as sizes, colors, and configurations.
  • Smart Data Mapping: Smart mapping of data fields to standardize imported product information.
  • Rich Company Profile: Build trust with a reliable company profile showcasing your brand's credibility and expertise.
  • B2B Storefront: Present products on your dedicated B2B online store.
  • RFQ Management: Streamline RFQ processes and track quotes for new and existing customers.
  • Account-Specific Catalogs: Create custom catalogs tailored to specific customer accounts or groups.
  • Pricing Tiers: Offer tiered or custom pricing tailored to specific customer accounts.
  • Advanced User Management: Effortlessly manage user accounts, roles, and permissions within the system.
  • Account Management and User Roles: Hierarchical access and roles for different users within an organization.
  • Collaborative Interface: Intuitive and easy-to-navigate interface for effortless product management.
  • Audit Trail: Full visibility of data changes for better control and compliance.
  • Data Export Options: Multiple flexible data export formats for different platforms and ERPs.
  • Product Information Sheets: Generate professional product information sheets for sales teams and distributors.
  • Product Feeds: Generate data feeds for syndication to shopping channels.
  • Catalogs: Generate print-ready and PDF catalogs for offline marketing purposes.
  • Scalable Architecture: Handle growing data volume without sacrificing performance.
  • Cloud Storage: Safe, accessible and scalable data storage for product information.
  • Open API: Effortlessly integrate and extend our platform's capabilities.
  • Data Protection: Robust security measures to protect sensitive product data.

Trusted by 1,000+ innovative suppliers, retailers, and distributors globally

Ready to see Trustana in action?

Book a demo with our experts today.

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One Product Platform: 50+ New Features, Infinite Possibilities

onboard, manage, and enrich products easily with Trustana

A Game-Changer in a Changing Economy

Today’s economy has resulted in new consumption dynamics – higher interest rates lead to reduced purchasing power, and customers are increasingly re-prioritizing their monthly expenditures. At the same time, brands and retailers face higher operating costs and uncertain supply chains.  

In this environment, brands and retailers must offer customers the right products on the right channels. Companies that fail to provide the right product information or adopt new channels may forfeit sales to agile competitors.  

That’s where Trustana’s unified product platform comes in. We serve as your centralized product hub, enabling you to onboard new products quickly and enrich and manage products across online and offline channels. We’ll help you exceed customer expectations, boost conversion to sales, and increase overall productivity.

Superior Product Experiences for Your Customers

All-In-One Product Info

Designed to catch the buyer’s eye – we help you assemble detailed descriptions and brand stories, rich visuals, nitty-gritty ingredients or materials, reviews, awards, labels... we could go on! Everything you need and more in one place.

AI-Powered Product Platform

We’re technology experts who know commerce. We harness AI into our commerce tools, automating content enrichment, translations, documentation, and more so that you can stay ahead of the competition.

Meet Customers Where They Buy

Everyone shops in different ways – from online delivery to in-person collections, from Tiktok Shop to GrabFood. Let Trustana help you ensure that your products are in all of the places where customers are buying.

Onboard New Products Faster

Stay relevant by selling the most in-demand products. We can help you bring onboard new suppliers in half the time. Need advice? Reach out to Trustana today to speak with one of our sourcing or compliance experts.

Better Together, Network, and Expertise

Reliable, high-quality trade partners make a huge difference in this industry. That’s why we have formalized our buyer network to help retailers discover the next bestseller. We strive to support your business to grow to new heights, and we are happy to share our insights & expertise in international trade, compliance, sourcing, and more. Whether you are an experienced retailer or the next award-winning brand, we offer you best practices and innovative solutions.

We heard your feedback – and we’re releasing over 50 new and improved features

  • Product Information Management: One source of truth for all your product data
  • Digital Asset Management: Centralized storage for all digital assets related to product information.
  • AI Product Descriptions: Create product descriptions that drive conversions and increase sales.
  • Data Import Wizard: Guide to simplify data import from various sources.
  • Intelligent Bulk Editing: Bulk edit product information with minimal effort and high precision.
  • AI Content Enrichment: Enrich product information with accurate details and engaging content.
  • Custom Attributes: Add unique product attributes to cater to specific needs.
  • Template Library: Wide range of pre-built templates for quick data formatting
  • Multi-Currency: Support multiple currencies for B2B customers operating in different regions.
  • Variant Management: Effortlessly manage product variants such as sizes, colors, and configurations.
  • Smart Data Mapping: Smart mapping of data fields to standardize imported product information.
  • Rich Company Profile: Build trust with a reliable company profile showcasing your brand's credibility and expertise.
  • B2B Storefront: Present products on your dedicated B2B online store.
  • RFQ Management: Streamline RFQ processes and track quotes for new and existing customers.
  • Account-Specific Catalogs: Create custom catalogs tailored to specific customer accounts or groups.
  • Pricing Tiers: Offer tiered or custom pricing tailored to specific customer accounts.
  • Advanced User Management: Effortlessly manage user accounts, roles, and permissions within the system.
  • Account Management and User Roles: Hierarchical access and roles for different users within an organization.
  • Collaborative Interface: Intuitive and easy-to-navigate interface for effortless product management.
  • Audit Trail: Full visibility of data changes for better control and compliance.
  • Data Export Options: Multiple flexible data export formats for different platforms and ERPs.
  • Product Information Sheets: Generate professional product information sheets for sales teams and distributors.
  • Product Feeds: Generate data feeds for syndication to shopping channels.
  • Catalogs: Generate print-ready and PDF catalogs for offline marketing purposes.
  • Scalable Architecture: Handle growing data volume without sacrificing performance.
  • Cloud Storage: Safe, accessible and scalable data storage for product information.
  • Open API: Effortlessly integrate and extend our platform's capabilities.
  • Data Protection: Robust security measures to protect sensitive product data.

Trusted by 1,000+ innovative suppliers, retailers, and distributors globally

Ready to see Trustana in action?

Book a demo with our experts today.

Key Performance Indicator (KPI)
key-performance-indicator-kpi
Generative Engine Optimization (GEO)
generative-engine-optimization-geo
Answer Engine Optimization (AEO)
answer-engine-optimization-aeo
Direct-to-Consumer (DTC)
direct-to-consumer-dtc
Product Content Management (PCM)
product-content-management-pcm
White Label Product
white-label-product
User Experience (UX)
user-experience-ux
UPC (Universal Product Code)
upc-universal-product-code
Third-Party Marketplace
third-party-marketplace
Structured Data
structured-data
Syndication
syndication
Stale Content
stale-content
SKU-Level Analytics
sku-level-analytics
SKU Rationalization
sku-rationalization
SKU Performance
sku-performance
SKU (Stock Keeping Unit)
sku-stock-keeping-unit
SEO (Search Engine Optimization)
seo-search-engine-optimization
Sell-Through Rate
sell-through-rate
Search Relevance
search-relevance
Search Merchandising
search-merchandising
Rich Media
rich-media
Retailer Portal
retailer-portal
Retail Content Syndication
retail-content-syndication
Retail Media
retail-media
Personalization
personalization
Product Data Versioning
product-data-versioning
Replatforming
replatforming
Retail Analytics
retail-analytics
Repricing Tool
repricing-tool
Real-Time Updates
real-time-updates
Product Visibility
product-visibility
Product Variant
product-variant
Product Validation
product-validation
Product Upload
product-upload
Product Title Optimization
product-title-optimization
Product Taxonomy Tree
product-taxonomy-tree
Product Taxonomy
product-taxonomy
Product Tagging
product-tagging
Product Syndication Lag
product-syndication-lag
Product Syndication
product-syndication
Product Status Tracking
product-status-tracking
Product Schema
product-schema
Product Page Bounce Rate
product-page-bounce-rate
Product Onboarding
product-onboarding
Product Metadata
product-metadata
Product Matching
product-matching
Product Lifecycle Stage
product-lifecycle-stage
Product Information Management (PIM)
product-information-management-pim
Product Lifecycle Management (PLM)
product-lifecycle-management-plm
Product Info Templates
product-info-templates
Product Import
product-import
Product Feed Validation
product-feed-validation
Product Feed Scheduling
product-feed-scheduling
Product Feed
product-feed
Product Family
product-family
Product Export
product-export
Product Discovery
product-discovery
Product Detail Page (PDP)
product-detail-page-pdp
Product Dimension Attributes
product-dimension-attributes
Product Description
product-description
Product Data Syndication Platforms
product-data-syndication-platforms
Product Data Sheet
product-data-sheet
Product Data Quality
product-data-quality
Product Data Harmonization
product-data-harmonization
Product Comparison
product-comparison
Product Content Enrichment
product-content-enrichment
Product Compliance
product-compliance
Product Channel Fit
product-channel-fit
Product Categorization
product-categorization
Product Badging
product-badging
Product Bundling
product-bundling
Product Attributes
product-attributes
Product Attribute Completeness
product-attribute-completeness
PDP Optimization
pdp-optimization
Price Scraping
price-scraping
Out-of-Stock Alerts
out-of-stock-alerts
PDP Heatmap
pdp-heatmap
PDP Conversion Rate
pdp-conversion-rate
Omnichannel Strategy
omnichannel-strategy
Omnichannel
omnichannel
Net New SKU Creation
net-new-sku-creation
Multichannel Retailing
multichannel-retailing
Mobile Optimization
mobile-optimization
Marketplace Listing Errors
marketplace-listing-errors
Metadata
metadata
Marketplace Reconciliation
marketplace-reconciliation
Lifecycle Automation
lifecycle-automation
Marketplace Compliance
marketplace-compliance
Marketplace
marketplace
MAP Pricing (Minimum Advertised Price)
map-pricing-minimum-advertised-price
Long-Tail Keywords
long-tail-keywords
Localization Tags
localization-tags
Listing Optimization
listing-optimization
Inventory Management
inventory-management
GTM (Go-to-Market) Strategy
gtm-go-to-market-strategy
Intelligent Search
intelligent-search
Image Optimization
image-optimization
Headless Commerce
headless-commerce
GTIN (Global Trade Item Number)
gtin-global-trade-item-number
Fuzzy Search
fuzzy-search
Flat File
flat-file
First-Mile Fulfillment
first-mile-fulfillment
First-Party Data
first-party-data-a51e9
Feed Testing Environment
feed-testing-environment
Feed-Based Advertising
feed-based-advertising
Feed Optimization Tool
feed-optimization-tool
Feed Management
feed-management
Feed Diagnostics
feed-diagnostics
Faceted Search
faceted-search
ERP (Enterprise Resource Planning)
erp-enterprise-resource-planning
EPID (eBay Product ID)
epid-ebay-product-id
Enrichment Rules
enrichment-rules
E-commerce Platform
e-commerce-platform
Enhanced Brand Content (EBC)
enhanced-brand-content-ebc
EAN (European Article Number)
ean-european-article-number
Drop Shipping
drop-shipping
Dynamic Pricing
dynamic-pricing
Duplicate Content
duplicate-content
Digital Transformation
digital-transformation
Digital Shelf
digital-shelf
Digital Asset Management (DAM)
digital-asset-management-dam
Data Syncing
data-syncing
Data Normalization
data-normalization
Data Mapping
data-mapping
Data Governance
data-governance
Data Feed Transformation
data-feed-transformation
Data Feed Error Report
data-feed-error-report
Data Feed Rules
data-feed-rules
Data Enrichment Pipeline
data-enrichment-pipeline
Data Deduplication
data-deduplication
Customer Experience (CX)
customer-experience-cx
Conversion Rate
conversion-rate
Content Scalability
content-scalability
Quality Assurance (QA)
quality-assurance-qa
Content Localization
content-localization
Content Governance
content-governance
Content Gaps
content-gaps
Channel-Specific Optimization
channel-specific-optimization
Channel Readiness
channel-readiness
Category Mapping
category-mapping
Catalog Management
catalog-management
Buy Now, Pay Later (BNPL)
buy-now-pay-later-bnpl
Breadcrumb Navigation
breadcrumb-navigation
Buy Box
buy-box
Automated Workflows
automated-workflows
Automated Categorization
automated-categorization
Automated Content Generation
automated-content-generation
Attribution Tags
attribution-tags
Attribute Standardization
attribute-standardization
API (Application Programming Interface)
api-application-programming-interface
Attribute Mapping
attribute-mapping
AI Tagging
ai-tagging
First-Party Data
first-party-data
Data Clean-up
data-clean-up
Blacklisting (in feeds)
blacklisting-in-feeds
A/B Testing
a-b-testing