How Toys“R”Us Streamlined Product Content, Removed Bottlenecks, and Scaled Operations With AI-powered Enrichment

Overview

• Company: Toys“R”Us managed by Al Futtaim Group

• Headquarters: UAE

• Year of Founding: 1995

• Business Model: Retail & E-commerce

• Key Offering: Toys

• Online Platform: https://toysrusmena.com/

The Challenge

Toys“R”Us relied on outsourcing content production but as the product catalogue grew, the brand needed more personnel to process more product data. Data that came from different vendors, images were handled separately, and Arabic translations that were done manually by a single internal team member.

There were three main elements of the process to address:

• English descriptions, images, and Arabic translations handled separately

• Manual translation created a bottleneck for hundreds of SKUs each week

• Data was inconsistent and arrived in different formats, requiring manual reconfiguration

TRU needed one streamlined system that could manage everything end-to-end and help them accomplish their work faster without sacrificing quality.

The Solution

TRU determined it was time for a unified product content process across its entire catalogue of toys. They partnered with Trustana to achieve exactly that, with a project scope that included a solution to each challenge, and achieve their goal:

1. Dual content generation in English and Arabic: Both languages created in a single workflow, cutting content turnaround times from months to just a few days.

2. Image Enrichment & Modification: Standardize visuals, expand coverage, and improve clarity across product pages.

3. Unified Platform Workflows: Centralizing all content tasks, text, and images in one place.

4. Dedicated Managed Service Support: A dedicated team of experts to monitor progress, ensure accuracy, and keep weekly output on track.

This unified setup replaced multiple vendors, inconsistent processes, and manual translation steps with a faster, fully transparent workflow.

The Results

After partnering with Trustana, the team saw a clear and immediate shift as weekly output doubled, helping them move faster and process twice as many SKUs per week.

With 13,000 SKUs already enriched, TRU’s toy catalogue is now equipped with rich, benefit-led content and high-quality images, localized for regional e-commerce and quick commerce customers.

The team now benefits from real-time visibility across their product content workflow to help track progress across all tasks, remove bottlenecks, and bring new products to market faster.

These improvements mean that the need to chase vendors, check multiple systems of record, or manage conflicting file formats are problems of the past. Everything now flows through one place, making the process smooth, accountable, and easy to control.

With Trustana’s support, Toys“R”Us now has a stronger foundation for future digital improvements and any product content needs.