Go Global Effortlessly: Introducing Trustana’s AI-Driven Translation Service

AI-Driven Translation & Localization FAQ

What is Trustana’s AI-Driven Translation & Localization Service?
Trustana’s AI-Driven Translation & Localization Service is an automated solution that adapts product data, including descriptions, attributes, and digital catalogs, to meet the language and cultural expectations of target geographies, helping retailers sell globally with localized product content.

Why is localization important for global ecommerce success?
Localization ensures product information speaks the local language and reflects regional norms, vocabulary, and context. Without it, even technically accurate product data can feel irrelevant to shoppers and may underperform in search or AI-driven discovery tools.

Which languages does Trustana support for translation?
Trustana’s service supports translation between 30+ languages, including key markets like English, Chinese, Japanese, Korean, and Thai, with additional languages planned.

How does Trustana achieve “authentic” translation quality?
Trustana uses advanced natural language processing (NLP) models to generate translations that resonate like native-level content, not just literal word-for-word conversions. This improves shopper trust and conversion rates in localized markets.

How fast can localized product catalogs be created?
Localized product catalogs can be generated within about 60 seconds, enabling rapid international expansion and catalog updates without manual translation work.

Can Trustana’s translation service save time and cost?
Yes. By automating translation and localization, teams can save at least two hours per product compared with manual processes and significantly reduce translation costs at scale.

Does localized product data stay centralized?
Yes. Trustana keeps all language versions of product content in a single, centralized system, making it easier to manage and update translations as your catalog evolves.

How does localized content help sales and conversions?
High-quality localized product content meets shopper expectations, improves relevance for search and discovery, and makes listings more engaging, all of which can increase conversions in international markets.

Is localization only about translating text?
No. Effective localization also considers vocabulary differences, regional contexts, measurement units, and cultural nuance to ensure product data truly fits the preferences and search behaviors of local shoppers.

Can Trustana integrate localization with other product data workflows?
Yes. Translation and localization are part of Trustana’s broader AI-driven product data platform, meaning localized content can flow into enrichment, syndication, and channel-specific publishing workflows seamlessly.