Agentic e-commerce

Agentic e-commerce refers to a new model of online retail where autonomous, AI-driven agents act on behalf of retailers, brands, and even consumers to streamline, personalize, and optimize the entire commerce lifecycle. Rather than relying on static systems or manual workflows, agentic e-commerce enables self-directed digital agents to handle tasks like product content enrichment, merchandising, pricing, inventory allocation, and even customer engagement in real time.