For today's retail customer, product images are just as critical as product descriptions when it comes to making a purchase decision.

For retailers, managing thousands of SKU images across multiple storefronts is a massive bottleneck. Resizing, compressing, and ensuring compliance with each channel’s standards often requires manual oversight and hours of time. Not to mention opening the door to costly listing errors.

With the launch of Smart Transform, Trustana has reimagined how retailers manage imagery at scale. This new functionality automates the most time-consuming parts of image preparation, transforming your DAM workflow into a performance engine for visual content.

Why Product Imagery Has Become a Retail Bottleneck

Every storefront from Amazon to Shopee to Shopify has its own image requirements: dimensions, file formats, aspect ratios, and file-size limits. Multiply that by thousands of SKUs, and image prep quickly becomes an operational burden. Here's a breakdown of just how impactful image issues can be for retailers:

• Manual resizing eats into merchandiser time.
• Large file sizes slow page load speeds, hurting conversions.
• Inconsistent branding across marketplaces damages customer trust.
• Listing errors caused by non-compliant images delay time-to-market.

Retailers need a solution that automates this work without sacrificing quality. That’s where Smart Transform comes into play.

Unified Speed & Consistency

With this unique tool, retailers can instantly resize, upscale, and compress product images in bulk, all from within Trustana’s DAM. No more bouncing between editing tools. Every image is optimized to channel specifications in seconds.

• Define channel presets (dimensions, aspect ratios, formats).
• Batch-transform entire catalogs with reusable rules.
• Maintain brand consistency while eliminating tedious edits.

The result for retailers is less time wasted on manual formatting and more time accelerating product launches. Meanwhile, prospective buyers get the highest quality graphics that align with their ideal shopping expeirence.

Smarter, Sharper Visuals

Beyond compliance, image enrichment enhances product visuals for online and mobile performance. AI-powered suggestions elevate image quality, creating sharper, faster-loading visuals that boost customer engagement and conversion.

• Review AI-suggested enriched images directly in the product table.
• Enrich in bulk or one-by-one without switching tabs.
• Ensure every image is channel-ready before export.

This is visual optimization built directly into your product content workflow.

AI-Powered Optimization for Conversion

High-quality, fast-loading images are proven to increase add-to-cart rates and reduce bounces. Trustana’s AI optimizes file sizes while preserving detail, ensuring lightning-fast page load times without compromising on clarity.

• Sharper images, lower bounce rates.
• Faster PDP load speeds for improved SEO ranking and overall expeirence.
• Consistent quality across channels and devices.

Flexible Exports for Multi-Channel Retail

Every retailer has unique channel requirements. Trustana’s new export functionality makes personalization easy:

• Configure exports with custom identifiers, attributes, and formats.
• Apply channel-specific presets to prevent costly listing errors.
• Schedule automated exports into your PIM, ERP, or catalog systems.

What's it mean for your teams? Smoother handoffs, fewer errors, and seamless integration into your broader retail tech stack.

Designed for Scale

Whether you’re managing one brand or ten, Trustana handles large catalogs with ease. Batch runs, reusable rules, and versioned outputs give your team governance and traceability, without slowing down operations.

Inline edits like crop, resize, and upscale can be applied at any time, then synced across channels in bulk to ensure governance remains tight with streamlined merchandising operations.

What This Means for Retailers

With Smart Transform, Trustana helps retailers eliminate the hidden bottleneck of imagery and accelerate SKU readiness across every sales channel.

• Save time by automating repetitive edits.
• Reduce errors with preset-driven compliance.
• Improve conversions with sharper, faster images.
• Scale operations across thousands of SKUs and multiple brands.

The result? Channel-ready product imagery that drives growth, without the manual drag on your teams.

Retailers can no longer afford to treat product imagery as an afterthought when it comes to digital transformation. Poor images cost time, money, and conversions. Trustana’s Smart Transform makes product visuals as scalable, intelligent, and automated as the rest of your catalog operations.

Use AutoTransform and Image Enrichment to ensure every SKU is channel-ready, every time. Your teams will move faster, your PDPs will perform better, and your brand will remain consistent everywhere you sell.