How to Create Better Product Catalogs In Under 60 Minutes

Good product catalogs are an essential component of a successful marketing strategy for businesses.
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Creating a product catalogue is one of the most essential tasks for e-commerce businesses. A well-structured and enriched product catalogue can directly impact sales, enhance product discoverability, and improve conversion rates. With Trustana's Catalogue Builder, you can streamline this process, ensuring that your product information is not only comprehensive but optimized for better searchability and visibility. In this guide, we'll walk you through the steps to create a stellar product catalogue in under 60 minutes, with Trustana's intuitive platform designed to help you speed up and scale the process.

Why You Need a Great Product Catalogue

A product catalogue is the backbone of your online store. When done right, it enhances customer experience, increases trust in your brand, and drives more conversions. A great product catalogue should offer:

  • Complete and Accurate Product Information: Accurate descriptions, specifications, and images.
  • Consistency Across Channels: Whether on your website, marketplaces like Amazon, or social media, consistency is key.
  • Searchability: Optimized content ensures products show up when customers search.

Trustana's Catalogue Builder provides the automation and tools necessary to turn your product data into high-performing listings that resonate across multiple platforms.

Getting Started Building a Product Catalogue

There are a few elements that need to be in place to build a truly great product catalogue. Here are the most essential elements needed inbuilding a product catalogue for retail.

1. Define your audience

Before starting to create your product catalog, it is essential to know who your buyers are. Consider their business size, niche/industry, and what they are looking for. Most times, your buyers will not have the time to sieve through thousands of SKUs. Customizing your catalog according to the most relevant or popular items will help you better appeal to them.

2. Gather your product information

Collect all the necessary information about your products, such as product descriptions, features, pricing, and images. This information should be accurate, up-to-date, and compelling to engage potential customers. This one seems like a no-brainer, but it’s important not to miss any information a buyer might need to purchase. Make sure to include the following:

  • SKU number
  • Product name
  • Item description
  • Country of origin
  • Available sizes
  • Available colors or variations, flavors, materials, etc.
  • Wholesale pricing
  • Suggested retail pricing (optional)
  • Minimum order quantity or prepack quantities
  • Sales terms, including general ordering and delivery information

3. Organize your products

Group your products into categories or collections that make sense to your target audience. This will help them find the products they are interested in quickly. For example, you could organize products by product type, color, size, or price range.

4. Write product descriptions

Product descriptions play a crucial role in convincing customers to buy your products. Write informative, compelling, and concise descriptions that highlight the unique features and benefits of your products. Use language that resonates with your target audience and highlights the value proposition of your products. If your buyers sell through an e-commerce store, providing good product descriptions will help them sell your products.

5. Use high-quality images

Visuals are vital in creating an engaging and effective product catalog. Choose high-quality images that showcase your products in the best possible way. If possible, use professional product photography, or use images provided by your vendors. Make sure the images are high-resolution and showcase the product from different angles. Some other tips to note:

  • Keep it simple; shoot on a white or neutral background with consistent lighting
  • Don’t clutter the background; keep your products the star
  • Crop all the photos to the same dimensions and orientation, so they look cohesive

Build A Better Product Catalog

Now that you have the core elements of a good product catalog, it's time to create your own!

Creating multiple product catalogs for different buyers can be time-consuming and often very manual. We've got you covered - try Trustana's product catalog creatiuon tools. You can filter specific products and generate customized digital catalogs in minutes, without any design skills or tools.

Once you’ve built your e-catalog, you can share them using downloadable PDFs or interactive links. Plus, any updates you make to your products will automatically reflect in your e-catalog, so you can be sure that your collateral is always up-to-date.

Want to start building truly great product experiences? Book a demo today and speak to our experts!

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How to Create Better Product Catalogs In Under 60 Minutes

How to Create Better Product Catalogs In Under 60 Minutes

Creating a product catalogue is one of the most essential tasks for e-commerce businesses. A well-structured and enriched product catalogue can directly impact sales, enhance product discoverability, and improve conversion rates. With Trustana's Catalogue Builder, you can streamline this process, ensuring that your product information is not only comprehensive but optimized for better searchability and visibility. In this guide, we'll walk you through the steps to create a stellar product catalogue in under 60 minutes, with Trustana's intuitive platform designed to help you speed up and scale the process.

Why You Need a Great Product Catalogue

A product catalogue is the backbone of your online store. When done right, it enhances customer experience, increases trust in your brand, and drives more conversions. A great product catalogue should offer:

  • Complete and Accurate Product Information: Accurate descriptions, specifications, and images.
  • Consistency Across Channels: Whether on your website, marketplaces like Amazon, or social media, consistency is key.
  • Searchability: Optimized content ensures products show up when customers search.

Trustana's Catalogue Builder provides the automation and tools necessary to turn your product data into high-performing listings that resonate across multiple platforms.

Getting Started Building a Product Catalogue

There are a few elements that need to be in place to build a truly great product catalogue. Here are the most essential elements needed inbuilding a product catalogue for retail.

1. Define your audience

Before starting to create your product catalog, it is essential to know who your buyers are. Consider their business size, niche/industry, and what they are looking for. Most times, your buyers will not have the time to sieve through thousands of SKUs. Customizing your catalog according to the most relevant or popular items will help you better appeal to them.

2. Gather your product information

Collect all the necessary information about your products, such as product descriptions, features, pricing, and images. This information should be accurate, up-to-date, and compelling to engage potential customers. This one seems like a no-brainer, but it’s important not to miss any information a buyer might need to purchase. Make sure to include the following:

  • SKU number
  • Product name
  • Item description
  • Country of origin
  • Available sizes
  • Available colors or variations, flavors, materials, etc.
  • Wholesale pricing
  • Suggested retail pricing (optional)
  • Minimum order quantity or prepack quantities
  • Sales terms, including general ordering and delivery information

3. Organize your products

Group your products into categories or collections that make sense to your target audience. This will help them find the products they are interested in quickly. For example, you could organize products by product type, color, size, or price range.

4. Write product descriptions

Product descriptions play a crucial role in convincing customers to buy your products. Write informative, compelling, and concise descriptions that highlight the unique features and benefits of your products. Use language that resonates with your target audience and highlights the value proposition of your products. If your buyers sell through an e-commerce store, providing good product descriptions will help them sell your products.

5. Use high-quality images

Visuals are vital in creating an engaging and effective product catalog. Choose high-quality images that showcase your products in the best possible way. If possible, use professional product photography, or use images provided by your vendors. Make sure the images are high-resolution and showcase the product from different angles. Some other tips to note:

  • Keep it simple; shoot on a white or neutral background with consistent lighting
  • Don’t clutter the background; keep your products the star
  • Crop all the photos to the same dimensions and orientation, so they look cohesive

Build A Better Product Catalog

Now that you have the core elements of a good product catalog, it's time to create your own!

Creating multiple product catalogs for different buyers can be time-consuming and often very manual. We've got you covered - try Trustana's product catalog creatiuon tools. You can filter specific products and generate customized digital catalogs in minutes, without any design skills or tools.

Once you’ve built your e-catalog, you can share them using downloadable PDFs or interactive links. Plus, any updates you make to your products will automatically reflect in your e-catalog, so you can be sure that your collateral is always up-to-date.

Want to start building truly great product experiences? Book a demo today and speak to our experts!

Product Catalogue Building FAQ

What Makes a Product Catalogue Effective?

An effective product catalogue should provide accurate, comprehensive, and easily accessible product details, including clear descriptions, high-quality images, and technical specifications. It should be well-organized, easy to navigate, and optimized for both user experience and search engines.

How Do I Optimize My Product Catalogue for Better Searchability?

Optimizing your product catalogue for searchability involves using relevant keywords in product titles, descriptions, and metadata. Incorporating high-quality images with descriptive alt-text and ensuring proper categorization of products can also improve your catalogue's discoverability. Additionally, structured data like Schema Markup helps improve how products appear in search results.

What Role Does Consistency Play in a Product Catalogue?

Consistency across your product catalogue is crucial for maintaining a professional and reliable brand image. It ensures that customers have a seamless shopping experience, and it helps search engines better index your products, making them easier to find. Consistent product information across all channels also reduces customer confusion and builds trust in your brand.

How Can I Improve the Quality of My Product Descriptions?

To improve product descriptions, focus on clear, concise language that highlights the benefits and key features of the product. Use customer-centric, benefit-led language that answers potential buyer questions. Ensure all information is accurate, and where possible, include keywords that will help customers find your products through search engines.

How Do I Organize My Products in a Catalogue?

Product organization is critical for a positive user experience. You should categorize your products logically based on their characteristics, such as product type, size, color, or use case. A well-structured taxonomy helps customers quickly find what they're looking for and improves your catalogue's navigation.

What Are the Best Practices for Product Image Quality in a Catalogue?

High-quality, clear images are essential for driving conversions. Ensure that images are high resolution, properly lit, and show the product from multiple angles. It's important to use consistent image sizes and formats across your catalogue to maintain a clean, professional look. Including zoom functionality and lifestyle images can also enhance the customer experience.

How Can I Ensure My Catalogue is Mobile-Friendly?

As more consumers shop on mobile devices, mobile responsiveness of your e-commerce experience should be a priority and having a mobile-friendly catalogue is a must. Ensure your product pages load quickly, display properly on small screens, and maintain easy navigation. Optimizing images for mobile viewing and keeping the design simple and intuitive will improve your mobile customer experience.

How Often Should I Update My Product Catalogue?

Regular updates are essential to keeping your product catalogue fresh and relevant. You should review and update your catalogue whenever there are changes to your product inventory, pricing, or specifications. Additionally, seasonal updates, new product launches, and promotions should be reflected in the catalogue in real-time to maintain accuracy and appeal.

How Do I Manage Large Product Catalogues?

Managing a large product catalogue requires effective tools and processes to ensure data consistency, reduce manual errors, and keep everything up to date. Consider automating aspects like content enrichment, image editing, and data synchronization across multiple platforms. A streamlined, centralized system allows you to efficiently manage large volumes of product information.

What Metrics Should I Track to Measure Catalogue Performance?

To measure the effectiveness of your product catalogue, track metrics like page views, bounce rates, conversion rates, and average order value. Monitoring how well specific products or categories are performing can help you identify content gaps or areas for improvement. Additionally, analyzing search terms and customer behavior will provide insights into how your catalogue can be further optimized.

Key Performance Indicator (KPI)
key-performance-indicator-kpi
Generative Engine Optimization (GEO)
generative-engine-optimization-geo
Answer Engine Optimization (AEO)
answer-engine-optimization-aeo
Direct-to-Consumer (DTC)
direct-to-consumer-dtc
Product Content Management (PCM)
product-content-management-pcm
White Label Product
white-label-product
User Experience (UX)
user-experience-ux
UPC (Universal Product Code)
upc-universal-product-code
Third-Party Marketplace
third-party-marketplace
Structured Data
structured-data
Syndication
syndication
Stale Content
stale-content
SKU-Level Analytics
sku-level-analytics
SKU Rationalization
sku-rationalization
SKU Performance
sku-performance
SKU (Stock Keeping Unit)
sku-stock-keeping-unit
SEO (Search Engine Optimization)
seo-search-engine-optimization
Sell-Through Rate
sell-through-rate
Search Relevance
search-relevance
Search Merchandising
search-merchandising
Rich Media
rich-media
Retailer Portal
retailer-portal
Retail Content Syndication
retail-content-syndication
Retail Media
retail-media
Personalization
personalization
Product Data Versioning
product-data-versioning
Replatforming
replatforming
Retail Analytics
retail-analytics
Repricing Tool
repricing-tool
Real-Time Updates
real-time-updates
Product Visibility
product-visibility
Product Variant
product-variant
Product Validation
product-validation
Product Upload
product-upload
Product Title Optimization
product-title-optimization
Product Taxonomy Tree
product-taxonomy-tree
Product Taxonomy
product-taxonomy
Product Tagging
product-tagging
Product Syndication Lag
product-syndication-lag
Product Syndication
product-syndication
Product Status Tracking
product-status-tracking
Product Schema
product-schema
Product Page Bounce Rate
product-page-bounce-rate
Product Onboarding
product-onboarding
Product Metadata
product-metadata
Product Matching
product-matching
Product Lifecycle Stage
product-lifecycle-stage
Product Information Management (PIM)
product-information-management-pim
Product Lifecycle Management (PLM)
product-lifecycle-management-plm
Product Info Templates
product-info-templates
Product Import
product-import
Product Feed Validation
product-feed-validation
Product Feed Scheduling
product-feed-scheduling
Product Feed
product-feed
Product Family
product-family
Product Export
product-export
Product Discovery
product-discovery
Product Detail Page (PDP)
product-detail-page-pdp
Product Dimension Attributes
product-dimension-attributes
Product Description
product-description
Product Data Syndication Platforms
product-data-syndication-platforms
Product Data Sheet
product-data-sheet
Product Data Quality
product-data-quality
Product Data Harmonization
product-data-harmonization
Product Comparison
product-comparison
Product Content Enrichment
product-content-enrichment
Product Compliance
product-compliance
Product Channel Fit
product-channel-fit
Product Categorization
product-categorization
Product Badging
product-badging
Product Bundling
product-bundling
Product Attributes
product-attributes
Product Attribute Completeness
product-attribute-completeness
PDP Optimization
pdp-optimization
Price Scraping
price-scraping
Out-of-Stock Alerts
out-of-stock-alerts
PDP Heatmap
pdp-heatmap
PDP Conversion Rate
pdp-conversion-rate
Omnichannel Strategy
omnichannel-strategy
Omnichannel
omnichannel
Net New SKU Creation
net-new-sku-creation
Multichannel Retailing
multichannel-retailing
Mobile Optimization
mobile-optimization
Marketplace Listing Errors
marketplace-listing-errors
Metadata
metadata
Marketplace Reconciliation
marketplace-reconciliation
Lifecycle Automation
lifecycle-automation
Marketplace Compliance
marketplace-compliance
Marketplace
marketplace
MAP Pricing (Minimum Advertised Price)
map-pricing-minimum-advertised-price
Long-Tail Keywords
long-tail-keywords
Localization Tags
localization-tags
Listing Optimization
listing-optimization
Inventory Management
inventory-management
GTM (Go-to-Market) Strategy
gtm-go-to-market-strategy
Intelligent Search
intelligent-search
Image Optimization
image-optimization
Headless Commerce
headless-commerce
GTIN (Global Trade Item Number)
gtin-global-trade-item-number
Fuzzy Search
fuzzy-search
Flat File
flat-file
First-Mile Fulfillment
first-mile-fulfillment
First-Party Data
first-party-data-a51e9
Feed Testing Environment
feed-testing-environment
Feed-Based Advertising
feed-based-advertising
Feed Optimization Tool
feed-optimization-tool
Feed Management
feed-management
Feed Diagnostics
feed-diagnostics
Faceted Search
faceted-search
ERP (Enterprise Resource Planning)
erp-enterprise-resource-planning
EPID (eBay Product ID)
epid-ebay-product-id
Enrichment Rules
enrichment-rules
E-commerce Platform
e-commerce-platform
Enhanced Brand Content (EBC)
enhanced-brand-content-ebc
EAN (European Article Number)
ean-european-article-number
Drop Shipping
drop-shipping
Dynamic Pricing
dynamic-pricing
Duplicate Content
duplicate-content
Digital Transformation
digital-transformation
Digital Shelf
digital-shelf
Digital Asset Management (DAM)
digital-asset-management-dam
Data Syncing
data-syncing
Data Normalization
data-normalization
Data Mapping
data-mapping
Data Governance
data-governance
Data Feed Transformation
data-feed-transformation
Data Feed Error Report
data-feed-error-report
Data Feed Rules
data-feed-rules
Data Enrichment Pipeline
data-enrichment-pipeline
Data Deduplication
data-deduplication
Customer Experience (CX)
customer-experience-cx
Conversion Rate
conversion-rate
Content Scalability
content-scalability
Quality Assurance (QA)
quality-assurance-qa
Content Localization
content-localization
Content Governance
content-governance
Content Gaps
content-gaps
Channel-Specific Optimization
channel-specific-optimization
Channel Readiness
channel-readiness
Category Mapping
category-mapping
Catalog Management
catalog-management
Buy Now, Pay Later (BNPL)
buy-now-pay-later-bnpl
Breadcrumb Navigation
breadcrumb-navigation
Buy Box
buy-box
Automated Workflows
automated-workflows
Automated Categorization
automated-categorization
Automated Content Generation
automated-content-generation
Attribution Tags
attribution-tags
Attribute Standardization
attribute-standardization
API (Application Programming Interface)
api-application-programming-interface
Attribute Mapping
attribute-mapping
AI Tagging
ai-tagging
First-Party Data
first-party-data
Data Clean-up
data-clean-up
Blacklisting (in feeds)
blacklisting-in-feeds
A/B Testing
a-b-testing