The Industrial Product Content Gap
Why B2B is Behind in Digital Commerce
The Industrial Product Content Gap
The core challenge in industrial B2B is that the most important product knowledge often lives outside e-commerce systems, locked in technical documents that digital channels cannot easily access and use.
This ebook explores how that gap forms, why it persists, and how organizations can address it by improving how product content is structured and delivered, so digital channels can earn trust in the same way sales has for years.
The core challenge in industrial B2B is that the most important product knowledge often lives outside e-commerce systems, locked in technical documents that digital channels cannot easily access and use.
Until that information becomes accessible online, digital experiences will continue to feel risky and buyers will drop out, falling back on the old way of doing business: calling their sales rep directly.
