Trustana Platform 2024 in Review

2025 has been a year of relentless innovation and growth at Trustana. With a sharp focus on solving real customer challenges, we’ve launched new features and enhancements that make product content management more efficient, flexible, and impactful.

What a Busy Year It Has Been

Over the past 12 months, we’ve rolled out 92 features and updates—each built with customer feedback at its core. From transformative new tools to the small details that improve everyday workflows, every change reflects our commitment to delivering value where it matters most.

Some of the highlights from this year:

• Smart AI Attributes: Designed to fit perfectly into your product context taxonomy, matching your preferred tone, rules, and data sources.‍
• Image Enrichment so now you can add more images to your listings with our automated solutions ‍
• Digital Asset Management Tools integrated right into your product content platform, simplifying how you organize and manage assets.‍
• Channel-Specific Gen AI Content Solutions optimized for each sales channel.‍
• Multi Language Capabilities helping you expand globally with ease.

On top of these big launches, we gave a major overhaul to key parts of the platform—like our main product database view and product content pages—making sure every interaction feels smooth and intuitive. Weekly updates have been all about enhancing your experience and making 2025 the year where our automation solutions truly amplify your workflows.

2025 has been a transformative year for Trustana, but we’re just getting started. Your feedback continues to inspire us, and we’re committed to building tools that empower your business. Thank you for being part of this journey.

Below, you’ll find a gallery showcasing the incredible work we’ve done this year, before and after transformations, and highlights of just how far we’ve come.

Ready to see how Trustana can help your business thrive? Request a demo today.

How many product updates did Trustana ship in 2024?
Trustana shipped 92 platform updates across core workflows, enrichment, automation, and user experience — all shaped by customer feedback and real operational needs.

What were the biggest launches in 2024?
Key launches included Image Enrichment, Smart AI Attributes, integrated Digital Asset Management workflows, channel-specific AI content outputs, and multi-language capabilities for global catalogs.

How does Image Enrichment help retail teams?
It helps teams expand and improve product imagery faster, using automation to reduce manual work and keep listings consistent across channels.

What are Smart AI Attributes?
Smart AI Attributes generate structured, channel-ready product content based on your taxonomy, preferred sources, business rules, and tone — so enrichment stays consistent and trustworthy.

How is Trustana’s DAM integrated with the PIM?
Trustana’s DAM is integrated directly with the PIM and broader product data platform. Assets live alongside attributes, taxonomy, enrichment, governance, and syndication — enabling end-to-end automation instead of siloed tools.

What should customers expect next?
More automation, more control, and more reliability at scale — with continued weekly improvements focused on making AI-ready product content faster to produce and easier to govern.