Smart Product Importing is Live! ⚡ Create and Update Hundreds of SKUs in Minutes

Handling large numbers of SKUs has always been complicated - Trustana's market research efforts revealed that Distributors and Retailers with more thousands of SKUs require a complex, manpower-heavy organisation to manage their product information. Onboarding new products or updating existing product information becomes exponentially more challenging once the SKU count exceeds 500.

One of the main problems is that product data is scattered across multiple systems - including spreadsheets, cloud storage services, and even multiple physical hard drives. Consolidating and integrating this information in a single source of truth is a daunting task.  

Moreover, most IT systems' data import process is complicated and strict, often requiring the user to transform their information into an unforgiving "template". This approach puts the burden onto the user for the sake of technical simplicity – and is the opposite of “user-friendly”!

Our Approach to Data Onboarding

Smart, Easy, AI-Driven, Thorough

Trustana’s Smart Product Importing eliminates this bottleneck by turning messy supplier files into structured, AI-ready product data — automatically.

Instead of forcing teams to reformat data into rigid templates, Trustana uses AI to recognize headers, map fields intelligently, normalize values, and resolve issues inline. Teams onboard and update hundreds of SKUs in minutes — not days — while keeping data clean, consistent, and ready for automation.

Our Smart Product Importing feature includes:

• Smart Header Recognition: Efficiently identifies headers within CSV/XLS files, irrespective of their formatting.
• AI-Driven Field Mapping: Accurately matches data against an extensive library of product attribute labels.
• Guided Issue Resolution: Offers potential solutions for discrepancies, without impeding the user’s current task.
• Data Normalisation: Facilitates the transformation of product data, allowing integration with other subsystems using a clean and comprehensive CSV format.

Use Cases

• New Supplier Onboarding
  Seamlessly onboard new suppliers. Regardless of the format of incoming Excel sheets, our system matches the received data to your established product schema. Create new fields on the go as needed!
  
  
• Bulk Product Handling
  Whether it's adjusting various data points like pricing, descriptions, inventory, or managing numerous SKUs, our system simplifies the process, leading to enhanced productivity. It's time to understand the true value and manpower impact of simplifying the user experience.
  
  
• Daily Updates
  Daily data updates become efficient. Extract a CSV, make necessary adjustments, and reintegrate into Trustana – we make sure that any changes are updated throughout your systems. Such an approach ensures that inventory data remains current, all within a short span of time.

Learn More: Visit our Help Center to learn more about the tool and how to master it or see a demo live.

What makes Smart Product Importing different from traditional PIM imports?
Traditional PIM imports rely on rigid templates and manual data preparation. Trustana uses AI to recognize headers, map fields automatically, normalize values, and resolve inconsistencies inline, dramatically reducing onboarding time and operational friction.

What file formats are supported?
CSV, PDF, and Excel (XLS/XLSX) files are supported. Supplier files can be imported without reformatting or custom templates.

Can this handle large catalogs and frequent updates?
Yes. Teams can import and update hundreds or thousands of SKUs in bulk, apply changes once, and propagate updates consistently across the catalog.

How does this reduce onboarding time for new suppliers?
Supplier spreadsheets are automatically mapped to your existing schema. New attributes can be created on the fly, eliminating back-and-forth formatting cycles and manual cleanup.

How does Smart Importing integrate with Trustana’s platform?
Smart importing feeds directly into Trustana’s unified PIM and product data platform. Imported data lives alongside attributes, taxonomy, enrichment, governance, DAM, and syndication — enabling end-to-end automation instead of siloed workflows.

Does the system validate data quality during import?
Yes. The platform flags missing values, mapping conflicts, and inconsistencies in real time so issues are resolved before data flows downstream.

How fast can teams see ROI?
Most teams reduce onboarding cycles from weeks to hours and significantly cut manual spreadsheet handling within the first few imports.

How does Trustana maintain governance and traceability?
All mappings, transformations, and updates are tracked, giving teams full visibility and control over how product data evolves over time.