November 2024 Product Updates

No fluff, let's dive right into the latest product updates from Trustana and how they change the way retailers do business online.

Upgraded AI Attributes

We’ve made AI Attributes smarter and easier to use:

• Prioritize the data sources you trust and ignore the ones you don’t.
• Customize your content’s format—rich text, tables, size charts, and more.
• Define the product details that matter most to your customers, like size, color, or usage.
• Keep your content on brand with tone and style adjustments.
• Set rules for attributes to fit your needs without compromises.

Advanced Inheritance Rules for Variant Content

Managing product variants just got easier. Our new inheritance rules let you:

• Decide when variants should inherit descriptions, images, or sizing details from the parent product.
• Apply targeted AI enrichment to individual variants when customization is needed.

For example, a parent sneaker product can share descriptions across variants while letting each color—like "Classic Red" or "Ocean Blue"—have unique content.

Improved Image Tools for Better Workflows

Managing product images is easier than ever. With our new tools, you can:

• Quickly view image details to streamline your workflow.
• Edit, unlink, or delete images directly within your main tasks.
• Link images to multiple galleries across sales channels or campaigns with ease.

For example, you can update seasonal campaigns or synchronize images across marketplaces without extra hassle. These improvements save time and help you focus on delivering a polished customer experience.

Request a demo today and let us show you the impact these features can have on your business.

What’s the biggest impact of the November 2024 release?
This release improves how teams scale product content with more intelligent AI Attributes, better control over variant content, and faster image workflows — reducing manual work while increasing consistency and speed to market.

How do smarter AI Attributes improve content quality?
Teams can prioritize trusted data sources, control output formats, enforce tone and structure, and apply rules at the attribute level — resulting in more reliable, brand-aligned product content at scale.

Why are inheritance rules important for large catalogs?
Inheritance rules prevent unnecessary duplication while allowing targeted customization. Parent products can share core content while variants retain flexibility for color, sizing, or regional differences — improving governance and efficiency.

How do the new image tools improve operational workflows?
Teams can view image metadata, edit or unlink assets directly in workflows, and reuse images across galleries and channels — reducing handoffs, rework, and publishing delays.

How do these updates fit into Trustana’s broader product data platform?
Attributes, variants, images, enrichment, governance, and syndication all operate on the same AI-ready product data layer — enabling end-to-end automation instead of disconnected tooling.

Who benefits most from these updates?
Retailers and brands managing growing catalogs, frequent launches, multiple channels, and localization complexity will see the biggest gains in speed, data quality, and operational scalability.