Google's discovery ecosystem has changed. AI Overviews, AI Mode, and stricter policy enforcement now determine which products surface — and incomplete or inconsistent feeds get filtered out before shoppers ever see them.
Trustana's GMC integration unifies feed automation, schema optimization, and image governance in one workflow. The result: faster approvals, cleaner listings, and higher visibility across every Google surface.
Why Feed Quality Matters Now
Search is no longer driven by keywords alone. Google increasingly prioritizes product data that is:
- Structured and schema-consistent
- Policy-compliant across images and metadata
- Enriched with complete attributes, FAQs, and comparisons
- Aligned between feeds and PDPs
When feeds and PDPs don’t match — or required fields are missing — products lose eligibility for AI-driven discovery.
This creates real business impact:
- Visibility loss: Inconsistent schema reduces eligibility for AI Overviews and rich results.
- Feed rejections: Missing fields or non-compliant images pause listings and delay campaigns.
- Manual rework: Teams waste hours fixing errors across disconnected tools.
- Lower conversion: Incomplete specs and inconsistent visuals reduce buyer confidence.
Feed quality now directly affects traffic, revenue, and operational efficiency.
How It Works
Trustana’s GMC channel replaces fragmented tooling with a unified, governed workflow that scales across markets and catalogs.
Map Once, Reuse Everywhere
Instead of rebuilding feeds from scratch for every market or product line, Trustana lets you create flexible GMC export profiles with attribute mappings and variant rules. Retailers save hours of manual effort while ensuring that every product is represented accurately. With Trustana AI standardizing schema and enriching data, your product content becomes discoverable, detailed, and ready to compete in search and AI-driven recommendations.
Govern Images for GMC
Image compliance has become a hidden bottleneck for many retailers, especially when working with AI-generated visuals. Trustana automates resizing, compression, and reachability checks to ensure that every image meets Google’s requirements without sacrificing brand quality. By preserving AI metadata tags like IPTC DigitalSourceType, your catalog stays aligned with Google’s policies and reduces the risk of rejection to keep campaigns on schedule.
One-Click Handoff to GMC
Pushing feeds into Google Merchant Center often creates backlogs of errors and version control headaches. Trustana eliminates that pain by enabling scheduled pushes, built-in validation, and error resolution tools. With full provenance logging and timestamps, retailers get a clean audit trail, ensuring transparency for compliance and smoother collaboration between merchandising, e-commerce, and marketing teams.
What You Can Do With It
Once the foundation is in place, the real value comes from what retailers can achieve on top of it. By automating enrichment, scaling FAQs, and localizing content, sellers can unlock new levels of visibility and shopper engagement without adding complexity for their teams. These capabilities turn raw product data into compelling, trustworthy content that drives discovery and conversion. Here’s what’s now possible with Trustana’s GMC integration:
Auto-Generate FAQs
Generate structured FAQs directly from PIM data to improve shopper confidence and eligibility for rich results and AI-driven discovery.
Build Comparison Guides
Instantly generate side-by-side comparisons and technical specs from structured attributes to support high-intent buying decisions.
Surface Trusted Reviews
Curate and integrate trusted review highlights to strengthen credibility and reduce abandonment.
Localize at Scale
Automatically localize descriptions, compliance language, sizing logic, and regulatory requirements across regions — accelerating global expansion without slowing launches.
Stay AI-Ready
Preserve metadata integrity across images and enriched content to maintain eligibility for AI Overviews, AI Mode, and future discovery surfaces.
From Feed Compliance to Competitive Advantage
Google Merchant Center is no longer just a syndication endpoint — it’s a gateway into AI-driven commerce.
By unifying feed automation, schema governance, and image compliance on a single AI-ready product data layer, Trustana helps retailers move faster, reduce operational risk, and capture visibility where modern buyers actually discover products.
If your growth depends on being discoverable tomorrow, feed quality must be engineered today.
Ready To See It In Action?
Book a demo with Trustana
