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This feature is available for customers on the
Tier. Reach out to book a demo with our sales team today.
There is no single formula that leads to e-commerce success.
Achieving growth is a complicated path that requires a wide variety of strategies, preparation, and sometimes luck to make it go smoothly. Yet, there is one aspect of e-commerce success that e-commerce stores and companies often overlook: data enrichment.
Reported by the Aberdeen Strategy & Research Group to increase lead conversion rates by 36%, and used by many Fortune 500 companies to see 50% growth in sales and customer satisfaction, data enrichment should form a vital part of any e-commerce strategy for success.
But what exactly is it, and how does it dramatically impact sales and conversion rates?
Here is everything you need to know about data enrichment, how it drives eCommerce success, and how to use it to grow your own e-commerce business.
In theory, data enrichment is simple. It refers to the process of enhancing, refining, and augmenting existing data with additional information, using multiple sources to create a more complete data set.
When applied in the e-commerce industry, this means improving the quality and accuracy of your product data by adding high-quality images, more detailed descriptions and specifications, and any other relevant information to help customers make informed buying decisions.
While sometimes (wrongly) categorized as a tedious admin task, data enrichment is crucial in multiple aspects of the e-commerce industry.
Effective product data management is critical not only for maintaining a consistent and accurate product catalog, but also for enabling more effective admin (saving time and hassle), increasing conversions, and even boosting a site’s SEO, searchability, and customer trust.
This is all easier said than done.
Data enrichment is easy for one product, but this process becomes complicated, time-consuming, and costly exceptionally quickly for stores with hundreds, thousands, or even more products.
Book a demo with Trustana today to discover a way to achieve immaculate data enrichment without spending years and millions on admin.
From improving your digital asset management to directly aiding higher conversion rates, good data enrichment offers a lot of potential for any e-commerce business.
Here are some of the key benefits you’ll want to take advantage of:
Trustana’s data enrichment solutions help you unlock all these benefits by improving how you manage product information.
Our tools can compile data from multiple sources to help enrich your product data, giving you the framework to gain these benefits.
Our AI-powered digital asset management solutions allow you to quickly use your newly-enriched data to create more accurate product recommendations, while our product categorization tools make enhancing your site’s discoverability simple.
All of this sounds great, but you’ll want evidence. How can you be sure that data enrichment works this well to boost e-commerce success?
Let’s take a look at Trustana client, Primea.
New to market in 2023, Primea was eager to get products onboarded to their e-commerce website as quickly as possible. They just faced one problem: with so many products, enriching and onboarding all the product data would likely take months.
Much too long.
Then, they found Trustana.
Immediately getting to work, we quickly transformed many of Primea’s incomplete SKUs suppliers gave them into website-ready product information packages, enriching the data to help create an intuitive e-commerce site.
Along with saving Primea and its founder Kash “months of work,” these enriched SKUs allowed Primea to launch powerfully into the market, using the enriched data to boost conversions and product searchability.
Whether you are just entering the industry or an e-commerce veteran, you almost certainly have an overall e-commerce strategy.
So how do you integrate automated data enrichment into your existing plans?
With the right approach and tools, bringing in and harnessing the benefits of automated data enrichment can be a smooth and rewarding process. To help you, here’s a guide on how to integrate this brilliant new tool into your current e-commerce strategy:
Before bringing in new tools, you’ll want to lay the groundwork for success.
Start by evaluating your current product data and product information management systems to identify and note any important gaps, inconsistencies, or mistakes.
This will allow you to hit the ground running and prioritize essential areas for your automated data enrichment tool to focus on first.
Like any tool, automated data enrichment isn’t magic, and will need direction if you want to get the most out of it. Before you start finding the right tool for your business, think carefully about what specific improvements you want data enrichment to bring you.
Whether it’s focusing on improved SEO and discoverability, reducing returns, or something else, remember this when integrating your new tool to more accurately determine its success.
Not all data enrichment tools are equal. You’ll want to compare different providers and search for a platform and plan that works best for you, both in terms of price and what benefits it can deliver.
If you’re looking for a flexible and adaptable tool with the options to expand capabilities later, Trustana Connect and Trustana Enrichment are both excellent tools.
It is also worth standardizing your data by establishing a consistent data format for your products across your entire catalog to speed things up.
This will make updates and integrations easier, although truly effective tools and providers such as Trustana Connect will be able to quickly integrate with multiple new systems to sort through, organize and unify your data into a more consistent format.
With all the preparation done, you’re ready to move forward!
After choosing your preferred tool and provider, you can begin integrating their service into your database, allowing them to enrich your product data automatically.
To make the improvements you want, this new tool may request additional product details to aid enrichment, such as pulling more information from manufacturers, or using AI to generate enhanced product descriptions.
This mustn’t be the end of your data enrichment journey. Make sure to consistently review and verify your enriched data to check for accuracy and relevance.
Not only this, you should also regularly analyze the effectiveness of this enriched data in aiding your original goal, whether that be increasing discoverability or improving customer satisfaction.
All of this will improve you and your team’s productivity by saving you admin time, all while improving your e-commerce site and allowing you to go to market with new and existing products much faster.
As a vital element of all e-commerce businesses, data management comes with many challenges.
Accurate data, from consistency to complete information, can benefit customer trust and convert visitors into sales. Meanwhile, as product catalogs grow, the manual task of managing and updating product information makes scaling extremely difficult.
Luckily, Trustana’s platform is carefully crafted to be the key to overcoming these challenges.
Our automated data enrichment and management help reduce errors and fill out incomplete data. Alongside this, our AI-powered solutions help fill in missing product information and automate regular updates, helping you scale without needing additional human hours to manage your product information.
This is hosted on a centralized data management platform, which allows you to easily view your catalog in one place and roll out updates across multiple channels.
Moving from paper documents to digital databases, the field of data management and enrichment has come a long way.
It’s nowhere near finished evolving.
New technologies such as AI and predictive analytics are already being used by cutting-edge software providers such as Trustana to enhance digital data management and provide speedy, accurate data enrichment.
Even newer technologies including advanced image recognition and voice-search capabilities are starting to bring forward the possibilities of data enrichment in more exciting ways.
At the forefront of it all is Trustana.
We strive to stay ahead of the curve and offer our clients the best data management tools and solutions available.
Get a demo today to discover how Trustana can help your e-commerce business harness the benefits of effective data enrichment.
Data enrichment is the process of enhancing and completing product data to ensure it is detailed, accurate, and consistent across all digital touchpoints. For e-commerce, enriched product data ensures that customers have access to the information they need to make informed purchasing decisions, improving conversion rates and customer trust.
Enriched product data includes high-quality images, detailed descriptions, specifications, pricing, and availability that customers can rely on. This consistency and accuracy across all channels increase customer trust, reducing hesitation at checkout and improving overall customer satisfaction.
Accurate, detailed product data ensures products are easily discoverable and presented in the best possible way across search engines and marketplaces. By improving visibility, driving more qualified traffic, and reducing friction in the purchasing process, enriched data leads to higher conversion rates and reduced cart abandonment.
Data enrichment enhances the online shopping experience by delivering relevant and complete product information. When customers find the details they need quickly, such as dimensions, reviews, compatibility, and images, they’re more likely to feel confident in their purchasing decisions, leading to a smoother, more satisfying shopping experience.
Yes, automated data enrichment speeds up the process of getting new products to market by automatically filling in product details and ensuring consistency across all platforms. This reduces manual work and allows retailers to focus on other growth activities, leading to faster time-to-market and better management of seasonal or promotional product releases.
Rich, detailed product content with the right keywords significantly boosts search engine optimization (SEO). It makes products easier to find on search engines and marketplaces by improving ranking factors like relevancy and content depth. More traffic from organic search ultimately leads to higher sales.
Yes, customers are more likely to return to an e-commerce site where they had a positive experience with clear, accurate, and detailed product information. Providing enriched product data that meets or exceeds expectations builds trust and increases the likelihood of repeat purchases, improving customer lifetime value (CLV).
Data enrichment ensures that product information is consistent and optimized for various channels (e.g., marketplaces, e-commerce websites, mobile apps, social media). By harmonizing data across all channels, retailers can deliver a seamless customer experience, which ultimately drives more sales through multiple platforms.
Key metrics such as conversion rates, average order value (AOV), return on ad spend (ROAS), and customer satisfaction are all positively impacted by data enrichment. Providing richer, more complete product information at every touchpoint supports both sales and customer loyalty.
