September 24, 2025

Introducing Dynamic Attribute Enrichment: Revolutionizing Product Data for Retail

With just a few clicks, you can now generate content-rich product profiles, ready for online store listing.

This feature is available for customers on the

Tier or higher. Reach out to book a demo with our sales team today.

This feature is available for customers on the

Tier. Reach out to book a demo with our sales team today.

Introducing Dynamic Attribute Enrichment: Revolutionizing Product Data for Retail

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We are thrilled to announce a game-changing upgrade to our B2B SaaS platform - the Trustana Dynamic Attribute Enrichment feature. This innovative solution is poised to transform how retailers and brand owners manage and dispaly their product data.

Transforming Complex Data into Compelling Product Profiles

In the fast-paced world of online retail, managing product data can be a daunting task. Data is often scattered across various files, in different formats, and occasionally outdated. Trustana Dynamic Attribute Enrichment addresses these challenges head-on. With just a few clicks, you can now generate content-rich product profiles, ready for online store listing.

Key Highlights: Versatility and Customization at Your Fingertips

  • All Categories Supported: Whether your product falls into Food & Beverage, Health & Lifestyle, Beauty, or other categories, our AI seamlessly adapts to industry-specific data attributes.
  • Dynamic Attribute Content Suggestion: Our AI not only recognizes standard Trustana product attributes but also custom attributes created by you, offering relevant content suggestions based on extracted product data.

Key Features: Empowering Your Brand with Smart Solutions

  • Suggested Data: For factual attributes like country of origin or net weight, our AI suggests accurate content derived from various sources. These suggestions can be further customized as needed.
  • Generated Content: For marketing-focused attributes, our AI generates rich, engaging content, tailored to different platform requirements, from smart product titles to SEO-optimized descriptions.
  • Smart Categorization: Our AI recommends the most relevant category for your product, supporting both Google and GS1 categorization standards.

How It Works: A Seamless and Efficient Process

  • Data Extraction: Trustana AI extracts data from your assets, regardless of format, including CSV files and product images.
  • External Source Integration: We pull relevant product data from public databases, official brand websites, and even competitor sites.
  • Data Structuring: Extracted data is organized in a structured format within the Trustana portal, powered by our advanced AI technology.
  • Content Creation: Our AI suggests and generates a variety of marketing materials for your product listings, fully customizable to your needs.

For Our Existing Customers: What's New?

If you've already been using our product enrichment feature, you're in for a treat. Our latest update expands beyond the F&B category, allowing enrichment across various sectors like Health & Lifestyle, Beauty, and more. You now have the flexibility to select popular attributes from the Trustana library or create your own, ensuring a more personalized and effective product presentation.

Empowering Your Business with AI-Driven Excellence

Trustana Dynamic Attribute Enrichment is more than a feature - it's a commitment to empowering your business with cutting-edge technology. Streamline your product data management, enhance your online presence, and drive sales with Trustana's latest innovation.

Experience the future of product data management today – Trustana Dynamic Attribute Enrichment.

Join us in redefining product data management.

Your success is our mission.

Get started with Trustana today.

Dynamic Attribute Enrichment for Product Data FAQ

What is dynamic attribute enrichment in retail product data?
Dynamic attribute enrichment refers to the process of automatically enhancing and expanding product data by adding both standard and custom attributes so product profiles become richer, more accurate, and more compelling for online channels. This helps retailers create complete and high-quality product listings for ecommerce and marketplace platforms.

Why is attribute enrichment important for retail product data quality?
Attribute enrichment fills gaps in product catalogs by ensuring attributes like size, material, use cases, and custom tags are complete and standardized. This makes products easier for shoppers to find, improves internal search performance, and supports SEO and AI-driven discovery.

How does Trustana’s dynamic attribute enrichment work?
Trustana’s AI first extracts raw product data from various inputs like PDFs, CSV files, images, websites, and other sources. It then integrates external data, structures the information, and generates or suggests rich attribute content based on both standard and custom attributes defined by users.

What types of attributes can be enriched dynamically?
Dynamic enrichment can include factual attributes such as country of origin and net weight, as well as marketing-focused content like SEO-optimized titles and descriptions. Retailers can also create custom attributes relevant to their catalogs using an enrichment platform like Trustana.

How does enriched product attribute data benefit online sales?
Complete product attributes improve how products are indexed by marketplaces and search engines, making them more discoverable in search results. Rich attributes also help shoppers filter and compare items, which increases conversion rates and reduces purchase friction.

Can dynamic attribute enrichment support different product categories?
Yes. The AI behind dynamic enrichment can adapt to virtually all product categories, including Food & Beverage, Health & Lifestyle, Beauty, and more, tailoring suggestions based on the attributes specific to each category.

What’s the difference between static and dynamic product attributes?
Static attributes are manually entered details that do not change over time, like SKU or brand. Dynamic attributes are generated or suggested by AI that recognizes patterns and missing information, enabling richer and more context-aware product profiles.

How does dynamic enrichment affect SEO and search relevance?
When product listings include complete, keyword-rich attribute fields and descriptions, they rank better in search engines and internal marketplace search, improving visibility and click-through rates.

Is human review still needed after AI enrichment?
Yes. While AI can generate high-quality enriched attributes, human review ensures factual accuracy, brand voice consistency, and compliance with platform requirements before publishing.

Can enriched attributes help reduce product returns?
Absolutely. More accurate and complete attribute details (such as dimensions, materials, and usage descriptions) set clearer shopper expectations, which reduces mismatches and the likelihood of returns post-purchase.

Get an Expert Review of Your Product Data

Get practical guidance on improving catalog quality, enrichment workflows, and AI readiness based on your current setup.

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