Retailers and brands know that speed and accuracy in product data aren’t optional, they’re the foundation of shopper trust, search visibility, and conversion. Until now, AI enrichment has often felt like a black box: outputs flow in, but the “why” behind their generation stays hidden.

With AI Summary with Source Transparency, Trustana turns enrichment into an observable, controllable pipeline. Every decision made by the AI is surfaced, every source is auditable, and every action is actionable. This enables you to move faster, QA smarter, and align your content strategy at scale.

AI Summary on Every Product Detail Page

Your team doesn’t have time to dig through spreadsheets or hunt for discrepancies just to understand what changed during enrichment. The new AI Summary banner puts this context front and center, right where your teams work. By distilling the enrichment process into a clear, at-a-glance view, it removes ambiguity and accelerates the review cycle.

Before: Merchandisers often spent hours cross-checking multiple data feeds, only to find missing attributes after products had already gone live.
After: Teams now see a concise summary banner showing sources, influenced attributes, and gaps in real time. What once took a full workday to verify can be handled in minutes, keeping SKUs on track to launch without delay.

What you get:

• Sources used – whether it came from first-party text, first-party images, or vetted web pages.
• Attribute influence – exactly which fields each source informed.
• Content health check – highlights what’s missing before you publish.
• Quick actions – approve or block sources, open Preferred URLs, or trigger re-enrichment.

Why it matters: Instead of digging through raw data or waiting for issues to surface downstream, digital teams can validate and act immediately, cutting QA cycles from days to minutes.

Source Transparency: Evidence You Can Act On

One of the biggest challenges in scaling AI enrichment is trust. Teams need to know not only what the AI suggested, but why. Source Transparency addresses that head-on by surfacing the actual URLs and domains behind enriched values. Instead of second-guessing where data originated, your operators can take decisive action, approving reliable sources, blocking noise, and steering enrichment toward the pages that truly represent your brand.

Before: When a compliance team flagged an attribute, operators had to trace it back manually, often with no clear answer on which site it came from.
After: Teams can instantly view the domain or URL, approve it for future use, or block it permanently. A single click replaces hours of detective work, turning QA into a repeatable, evidence-based process.

What you can do:

• Approve sources you trust – locked in for future enrichment runs.
• Blocklist noisy domains – eliminate unreliable inputs permanently.
• Guide enrichment with Preferred URLs – point the AI toward brand-safe, policy-aligned pages.

Why it matters: Instead of “trusting” AI outputs blindly, your merchandising, digital, and compliance teams gain a record of evidence. This makes audits, legal reviews, and partner collaborations smoother—and builds organizational confidence in scaling enrichment.

Product Table QA at Scale

Managing product data at the catalog level is often overwhelming. Thousands of SKUs, each with multiple attributes, can create an impossible volume of QA work if you don’t know where to focus. Trustana’s Product Table QA tools flip that equation by giving teams precision filters and search controls. Instead of treating QA as an endless checklist, you can target the riskiest or most valuable areas first, such as AI-filled fields, products missing sources, or content tied to specific domains.

Before: Operators worked row by row, with no easy way to distinguish between products needing urgent attention and those already enriched correctly. Catalog reviews often stretched across weeks.
After: By filtering “Enriched by AI” or searching by domain, teams can batch-review hundreds of products in the same session. What once looked like an unmanageable backlog now becomes a focused, manageable workflow.

What you can do:

• Filter: Enriched by AI – focus on AI-filled fields for faster sign-off.
• Filter: Web Sources = null – quickly spot products ready for re-enrichment.
• Search by domain – instantly audit all products influenced by a given site (e.g., brand.com).

Why it matters: Heads of E-commerce and Digital can shift QA from reactive firefighting to proactive governance. Teams can manage thousands of SKUs with confidence, without drowning in busywork.

How We’re Different

Plenty of tools promise AI-driven enrichment. What they don’t provide is clarity. Competitors treat enrichment as a one-way street: you put data in, outputs come back, and you’re expected to trust them without question. Trustana takes the opposite approach. By surfacing lineage, visibility, and operator control, we ensure enrichment isn’t just accurate, it’s explainable, repeatable, and scalable.

Before: Competitor tools left teams “hoping” enriched values were correct, with no visibility into where data came from. Errors slipped through until shoppers noticed.
After: With Trustana, enrichment is observable. Every attribute shows its source, every decision is logged, and every enrichment cycle can be improved. The result is fewer surprises, less rework, and more confidence across digital, marketing, and compliance functions.

• Evidence, not guesswork – every attribute shows its source, upfront.
• Operator controls – approvals, blocklists, Preferred URLs, targeted re-enrichment.
• Catalog observability – filters and signals designed for large-scale, multi-brand portfolios.

Our competitors ask you to trust the black box. Trustana earns trust with transparent inputs, repeatable controls, and an auditable path from raw source to enriched content.

Why This Matters for Leaders

For leadership teams, the value goes beyond faster QA. AI Summary with Source Transparency creates operational confidence across the organization. E-commerce leaders can push more SKUs live without bottlenecks. Digital leaders can guarantee brand consistency and compliance. Marketing leaders can launch campaigns knowing enriched content aligns with SEO, AEO, and shopper experience standards. Merchandising and operations leaders can shorten cycle times while ensuring accuracy across complex catalogs.

Before: SKU backlogs created weeks of delays, marketing campaigns launched with inconsistent product content, and leadership lacked confidence in scale.
After: With Trustana, enrichment is not only faster but fully traceable, giving executives the assurance that their teams can deliver consistent, high-quality content across every channel without adding headcount.

In short: enrichment stops being a risk to manage and becomes a lever to accelerate growth.