# Trustana

> Trustana is an AI-native product data platform for modern commerce. It helps retailers, marketplaces, distributors, and brand owners automate product data operations — from onboarding and standardization to AI-powered enrichment and multi-channel activation — at enterprise scale.

Trustana's core value proposition: poor product data costs sales. Trustana solves this by taking minimal or messy input data and transforming it into complete, accurate, AI-ready product content with no manual effort. The platform is built around three sequential capabilities: Unify, Enrich, and Activate.

## Product

- [Platform Overview](https://www.trustana.com/products/overview): How the platform works end-to-end — import, enrich, and publish product data with governed AI.
- [Unify](https://www.trustana.com/products/unify): Import product data from any source (XLSX, CSV, PDF, ERP, images, links) and standardize it into a single, consistent catalog view.
- [Enrich](https://www.trustana.com/products/enrich): AI fills data gaps, extracts specifications, and generates content (titles, descriptions, attributes, images) tailored to business goals. Powered by Trustana's Context Graph, which tracks provenance, confidence, and source for every enriched attribute.
- [Activate](https://www.trustana.com/products/activate): Publish enriched product data to every channel, feed, app, and AI agent. Supports product listings, search, personalization, and agentic commerce workflows.
- [Standard vs. Enriched Data Comparison](https://www.trustana.com/product-data-enrichment-comparison): Side-by-side illustration of what product data looks like before and after enrichment.

## Solutions by Role

- [For Retailers](https://www.trustana.com/solutions/retailer): Onboard and enrich assortment faster; reduce SKU time-to-market from months to days.
- [For Marketplaces](https://www.trustana.com/solutions/marketplace): Scale seller content quality and consistency across every category.
- [For Distributors](https://www.trustana.com/solutions/distributor): Standardize supplier data and activate it across all downstream channels.

## Use Cases

- [SEO & AEO](https://www.trustana.com/use-case/seo-aeo): Generate product content optimized for both traditional search engines and AI-driven answer engines.
- [Time to Market](https://www.trustana.com/use-case/time-to-market): Reduce SKU onboarding from months to days using automated enrichment pipelines.
- [Search & Discovery](https://www.trustana.com/use-case/search-and-discovery): Improve on-site search relevance and shopper findability with complete, structured product attributes.

## Key Metrics & Results

- 5x faster time to market
- 25% uplift in organic traffic
- 27% increase in add-to-cart rates
- Customers span department stores, supermarkets, consumer electronics, hardware, industrials, automotive, outdoor & sporting goods, and more

## Customer Case Studies

- [Consumer Goods Retailer](https://www.trustana.com/case-studies/consumer-goods-retailer): +16% e-commerce revenue, 40% faster SKU onboarding.
- [Consumer Electronics Marketplace](https://www.trustana.com/case-studies/consumer-electronics-marketplace-retailer): 5,000 SKUs enriched; 2x onsite engagement; +50% time spent on product pages.
- [Mitre 10](https://www.trustana.com/case-studies/mitre-10): +12% in retail sales; 10,000 SKUs enriched.
- [Blackstone Shooting Sports](https://www.trustana.com/case-studies/blackstone-shooting-sports): 40,000 SKUs enriched in 8 weeks; 100% image coverage.
- [Global Retail Pharmacy](https://www.trustana.com/case-studies/global-retail-pharmacy): >95% data completeness; 100% image coverage; accelerated e-commerce site launch.
- [Spinneys](https://www.trustana.com/case-studies/spinneys): 96% faster SKU time-to-market (from 2.5 months to 1 day); multilingual EN + AR content in one workflow.
- [David Jones](https://www.trustana.com/case-studies/david-jones): 12%–52% buy-to-detail rate lift across core categories; 73 brands refreshed.
- [Primea](https://www.trustana.com/case-studies/primea): Time-to-market reduced from 200 days to 2 hours; 99.96% reduction in manual work.
- [Vallen](https://www.trustana.com/case-studies/vallen): 85% faster product onboarding; reduced operational costs.
- [Yue Hwa](https://www.trustana.com/case-studies/yue-hwa): +11.5% unique users; +7% organic traffic sessions.
- [All Case Studies](https://www.trustana.com/case-studies)

## Resources

- [Blog](https://www.trustana.com/blog): Product news, industry insights, and best practices in commerce data.
- [Books & Guides](https://www.trustana.com/resources/library): In-depth how-to content and commerce data guides.
- [Glossary](https://www.trustana.com/resources/glossary): Definitions of key terms in commerce data and product information management.
- [Events](https://www.trustana.com/resources/events): Conferences, webinars, and meetups.
- [API Documentation](https://apidocs.trustana.com/): Technical reference for integrating with the Trustana platform.

## Company

- [About Trustana](https://www.trustana.com/company-pages/about-us): Mission, story, and team.
- [Careers](https://www.trustana.com/company-pages/careers): Open roles at Trustana.
- [Contact Us](https://www.trustana.com/company-pages/contact-us): Get in touch with the team.
- [Book a Demo](https://www.trustana.com/get-a-demo): Start a personalized evaluation.

## Legal

- [Privacy Policy](https://www.trustana.com/company-pages/terms-conditions/#privacy)
- [Terms of Service](https://www.trustana.com/company-pages/terms-conditions/#terms)
- [Cookie Settings](https://www.trustana.com/company-pages/terms-conditions/#cookie)