Kettle Gourmet was inspired by a memory in the cinema – when a strong fragrance of nasi lemak (coconut rice dish) wafted into the theatre while founder Zac was snacking on his popcorn. He kept thinking about how well the two items would taste together. Hence, as a passion project in 2017, Zac decided to try infusing localised Singaporean flavours into hand-baked popcorn.
Kettle Gourmet now serves thousands of satisfied customers daily and prides themselves in their unique flavoured popcorn that is non-GMO, halal, freshly baked with quality ingredients and has zero trans-fat.
Kettle Gourmet had prior export experience but was unable to find a consistent distribution channel. They had only dealt with one-off sales which required a lot of manual work and follow-ups from their end – this did not result in long-term working relationships with these buyers.
They also wanted to explore opportunities in larger markets such as China but could not find a reliable & trusted partner to work with. They needed support in navigating the import & export regulatory requirements, receiving orders & payment on time, and finally the shipping & fulfilment of goods from Singapore to China.
This is a complicated and lengthy process – which was an impediment for Zac and his team whilst they are growing their business internationally.
Within a short period of time, Trustana managed to help us successfully enter the China market. They provided us with a step-by-step guide on what to do to make our export process seamless and fast. We were able to focus our efforts on building the brand, while Trustana managed the entire export process, breaking down the barriers to enter a new market and helped us find buyers. The whole process reduced our export timeline by 50%, and we are now able to start expanding our reach into other new markets at speed.
Through Trustana’s end-to-end service, the team managed to successfully export into China, 2 months ahead of schedule. Kettle Gourmet is now listed in 3 major importer supermarkets in China.
Given the complexity of entering a new market, Trustana’s experts provided a suite of service which included:
This sped up the entire import & export process, allowing Kettle Gourmet to start selling their products in China. With Trustana’s online marketplace, Kettle Gourmet was able to quickly attract verified buyers and secure sales. Now, they are in the process of replicating this success in another Asian market by working with Trustana.
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